What are SEO Copywriting Services? 4 Ways to Instantly Increase Organic Traffic
Search Engine Optimization (SEO) is how Google and other search engines determine the content we see.
Whether we’re trying to fix the car, find a product, or prove a point, there is an enormous degree of technical expertise that decides what we see first.
SEO copywriting services refer to the strategic use of words to improve your ranking on Google.
It’s the thing that gets us to the top of the page and increases customer engagement.
And, increasing customer engagement is key here.
You can pack your content to the brim with the best SEO keywords or the top 10 long-tail phrases.
However, your site’s performance will decline if your content is difficult to read. In fact, if you ignore it, your site could be deindexed from Google altogether.
The good news is that only 33% of websites meet the minimum threshold for Google’s Core Vital Statistics. This is good news for businesses exploring SEO copywriting services because it will put you ahead of 67% of businesses out there.
What Does SEO Stand For?
SEO stands for Search Engine Optimization. It’s the practice of ensuring that your site and products rank on the first page of Google’s search results.
This is foundation of all SEO copywriting services.
Let me explain.
Pay-Per-Click or PPC Campaigns
There are two ways that you can boost traffic to your site.
The most expensive is PPC or pay-per-click. This artificially ranks your site at the top of Google’s webpage, which immediately brings in traffic.
PPC generates immediate results; however, costs can escalate in competitive markets. And once the ad spend stops, so does the traffic.
SEO Copywriting & Content
The other way is through SEO Copywriting Services.
This is a longer process. It requires knowing how to write for Google’s algorithm.
You build a portfolio of SEO copy which means you rank higher on search engines more naturally.
This takes more time to build because you are combining technical elements to draw in Google’s algorithm, along with human elements of storytelling and the written word.
However, it is far more cost-effective with higher long-term success. It has other benefits. It’s sustainable. Plus, it increases brand visibility and brand authority.
To succeed in SEO, you must understand what people are searching for and the keywords they use to find it.
What Do SEO Copywriting Services Involve?
In the early days of SEO, much like cold callers from *The Wolf of Wall Street*, there were numerous tricks to rank content at the top of search engines. Here are two favorites:
1) Keyword Stuffing: a huge list of unintelligible words designed to reach the top and hurt your retinas.
2) Hidden Words: this would involve including hundreds of keywords invisibly through the content, in the headers or page margins.
Google has come a long way. Thankfully, it now ranks pages based on how useful they are and punishes overt attempts to hoodwink users.
That means SEO copywriters need to create useful, interesting content using tools that we know work with the Google algorithm.
But, how?
Keywords
These are essential for all SEO copywriting services. It involves finding the words that users are most likely to search for to find a given topic.
Then, through keyword integration, ensure that those keywords are naturally and effectively placed throughout the text.
This tells Google that your content will answer the query someone has searched for.
Meta Descriptions
Copywriters create meta descriptions to summarize the content succinctly. These are the little paragraphs of text you see below the big blue link on Google search. These need to be scannable and attractive.
Remember, it’s not just the search engines that read this, potential customers will too.
Links
Google will judge your content based on the number of internal links (to help show your site is legitimate) and the number of external links (to show how credible other sites find your content).
This practice is known as backlinking, and understanding how to use links in SEO is vital for boosting organic traffic.
It helps increase the utility of your site while improving its authority.
Content
With recent updates from Google such as Hummingbird and Panda, if your content is not useful, you lose your ranking.
Even if your content is filled with keywords, it won’t rank without being useful—you’re out.
This is to protect readers from the smoke and mirrors that old SEO experts used to use and ensure that content is readable and useful.
With that in mind, there is a balance that needs to be found between ensuring your content has enough keywords to make it show up on the search engines while also being high-quality content that benefits humanity.
Need a Boost? Choose an SEO Copywriter
SEO Copywriting Services help you to tell two stories. One for Google so it knows you are a credible resource, useful and relevant.
Whether it’s sending the perfect email, tailoring a how-to guide or boosting your SEO score; we can help.
By partnering with an experienced SEO copywriter, you can craft a compelling story, incorporate SEO best practices, and start climbing the search rankings to attract more readers.
