SEO Copywriting gets your content noticed by search engines and AI summaries by using the terms people search for when they want to learn about a product.
Make no mistake, your audience is important. But for audiences to actually see your content, you need to get past the gatekeepers. Search engines and AI Summaries hold the key to getting your content noticed.
What is SEO copywriting?
Tailoring keywords and phrases and seeding them throughout your content will make the search engines pay attention.
But the rules are changing and what worked before won’t work now.
Google now needs businesses to create authoritative, experience-led, expert and most importantly, trustworthy content. This is known as E-EAT. It’s the difference between ranking highly and potentially being deindexed!
Done right, SEO copywriting is the most cost-effective way to market your brand so people know who you are.
This is the foundation of SEO copy.
Why SEO Copywriting is important?
Think about it this way. Somewhere out there is the most interesting, life-changing text ever committed to screen. If you read it, it would give you peace and soothe your soul.
The problem is, you can’t find it.
Now, imagine if that lost soul was your perfect customer. The content they can’t find?
Your website.
Search Engine Optimization copywriting, or SEO for short, can change that.
- Improve Organic Rankings: climb the rankings through carefully curated keywords infused throughout your website.
- Attract Quality Leads: the best lead is someone who wants to buy and our copy will bring them to you.
- Build Authority: be the town square with thought-provoking and trusted content.
Who Needs SEO Copywriting?
If two identical shops sit opposite each other on a street, but one of them has a copywriter with SEO tools.
The more people see your products and services, the more people will buy them. That means that the shop taking full advantage of SEO will generate more revenue.
We offer thoroughly researched and customized content for:
1. SEO Web Page Copy
2. SEO Blog Writing
3. Landing Pages
4. Product Descriptions
5. Local SEO Copy
6. Content Refresh
What does good SEO Copywriting Mean?
A good SEO copywriting agency will provide content that resonates with search engines, of course.
But it also needs to be readable, accessible, and interesting.
Your audience needs to want to finish reading which is why we hold all of our content to the highest standard:
- Branded Keyword Strategy that Works
- Compelling Human Content
- Optimized for Customer Conversions
- SEO Best Practices
SEO Copywriting Example # 1
Here’s a before and after of some content that has been rewritten to boost it’s SEO Score:
The Original
This copy is clear, concise and to the point. However, it does not have a high SEO score? Why not?
Firstly, it is too short. This is a problem because search engines measure content now based on utility. If your page is too short, Google assumes it’s not useful.
Secondly, it does not make use of popular keywords. This is an issue because, without them, Google does not know what the page is about and cannot serve it up to potential customers.
The Solution
H1: Entice Customers With Eye-Catching Custom Packaging
Your packaging design is the first handshake to introduce yourself to your customers.
It not only protects your products, it reflects your brand identity.
That’s why we provide compelling, sustainable packaging that both engages and appeals.
H2: Why Packaging Is Important?
Your packaging gives the best first impression of your product. It communicates your brand’s story and your values.
We create memorable, eco-friendly solutions that make sure your products are remembered.
H2: Our Packaging Services
1. Custom Packaging Design
We collaborate with you to understand your vision. Then, we create bespoke packaging designed for your product and your brand.
2. Prototyping and Testing
We develop and share prototypes so that you’re confident in their durability and usability.
3. Production Management
We manage the complete process, guaranteeing quality every step of the way.
4. Sustainable Packaging Solutions
We combine aesthetic appeal with eco-friendly materials, making sure you make a big impact on your customers, without impacting the plant.
What do our customers say?
“Customer Testimonial ” – Happy Customer
H2: FAQs
What types of packaging do you offer? We offer packaging solutions for a huge variety of brands, from food packaging and wellness brands to pet favourites.
How long does the design process take? We work to your timeline, with a full discovery session at the start of the process to make sure you are in control.
Do you offer eco-friendly options? Yes! Our packaging comes in a wide range of eco-friendly options that are kind to the planet.
Simply fill in the form for more impactful packaging!
Why this works
The rewrite is longer, meaning that the page no longer reads as “Low Content”. This helps it rank more highly.
There are now lots of great keywords seeded naturally throughout the piece – “custom packaging”, “sustainable packaging”, “packaging solutions” and “food packaging”.
The company’s offering is now reflected so potential customers can search for it. We also refined the Call To Action to make it seem less commanding and more like a no-brainer.
Finally, the structure is more Search Engine friendly. With a clear heading structure offering insight into what the page offers, the content is easier to read and navigate, It also answers common questions that users search for, overcoming objections before they’ve even finished reading the page.
How can SEO copywriting save me money?
Simply put, great SEO reduces your marketing costs.
Appearing in search engines more frequently means more organic traffic. Organic SEO traffic is 14.6% more likely to convert than leads from Pay-Per-Click advertising.
More traffic means you’re more likely to get in front of someone who will want what you offer.
This organic traffic is free, significantly lowering your customer acquisition costs.
The best thing is that it scales beautifully. The more SEO content on your site, the better the results.
Want to Rank More Highly? Find Out How
Examples speak louder than words
Send over some messaging you’ve been struggling with, and we will turn a free sample around for you asap!
Contact us
Simply add a little bit about you and your project, and we’ll get to work!
